With websites adapting mobile strategies over the past several years, there is often confusion about the differences between a mobile website and a responsible website. Before we discuss the differences, it is worth mentioning web browsing from mobile devices has surpasses web browsing on desktop and laptop computers. In addition, searches conducted on mobile devices has increased. As a result, businesses need to rethink their online strategies to ensure they are targeting mobile device users and not overlooking this continuously growing market segment.
Several years ago, as technologies on mobile devices improved and Internet browsing was possible, web designers and developers created mobile websites. A mobile website is a condensed version of a company’s main website. It is a stand-alone website separate from a company’s primary website. It is meant to be mobile user friendly and accessible only from mobile devices. Mobile websites contain less information and streamlined content to make it easier for visitors to navigate through the site, as well as clickable phone numbers, where the user can click on it, and their smartphone calls the business. Mobile websites are distinguished by the “m” in the website address from the main site, such as www.m.yourdomainname.ca compared to www.yourdomainname.ca. In cases where a mobile device user attempts to access the main website, they are automatically redirected to the mobile website. The mobile website normally contains backlinks to the primary site, should the visitor require additional information they are unable to locate on the mobile site.
Responsive websites are a single website design that is accessible from any Internet-capable device including desktop and laptop computers, tablets, and smartphones. Rather than having a stand-alone mobile site, the responsive design auto-detects the type of device being used to access content and adjusts display and font sizes to match the screen on the device. It is important to mention a responsive website design is not simply a patch or update applied to an existing website. Rather a whole new website design has to be created in order for the site to auto-detect the user’s device. However, content from the existing site is able to be copied and imported into the new responsive design.
Which Website Design Strategy Is Better?
From a SEO (search engine optimization) perspective, a responsive website design is easier to implement since you only have to optimize the content on a single website. With a primary website and stand-alone mobile website, you have two different sites to maintain and optimize. This is not to say having one responsive site is always the better solution. Some businesses want to create different user experiences for desktop and mobile users, so opt for two sites. Further, for businesses that want a mobile user solution, but do not have the resources and budget for a responsive website design, a primary website and stand-alone mobile website solution is normally less expensive to implement, in cases where the primary website is already active. To learn more about mobile and responsible website designs or assistance in choosing the best strategy to implement for your business, call C-Seven now at 416-800-0682.