How frequently do you update the content on your website? This is a serious question you need to consider, especially if you want to place higher in search results through the major search engines. Search engines index website content on a frequent basis. They look for new, fresh, unique, and original content that has been recently added to your website.
If it has been a while since you last updated your web pages or added new content, chances are your search result rankings have slipped and started to be replaced by your competition and other relevant websites. There are several ways to ensure your website is updated on a regular basis with new content.
Relaunch Your Website with a New Web Design
If it has been more than a year since you last updated your website, it is overdue for an update. Website designs have changed recently and many sites are adapting a responsive website design. As a result, it is highly recommended you consult with an experienced and professional Toronto web design company to learn about all of the latest designs.
A responsive website is mobile user friendly and makes your website content accessible from a wide range of mobile devices, while still allowing people using desktop and laptop easy access to the content on your pages. A responsive site design also makes it easier to share content between people accessing your site from different devices and computers.
Start Posting Blogs on a Monthly Basis
Blogging is a great way to add new content to your website on a regular basis in cases where you website does not require an update or refresh. When search engines index content across the web, they treat blog posts as newly published content. Blogs are perfect for maintaining, as well as improving your rankings and placement in search results.
It is worth mentioning there is a right way and a wrong way to incorporate blog posts into your website content and web pages. The right way is to write relevant content related to your products and services, such as informative pieces, how-to’s, or tips and tricks for getting the most value out of your products and services. The blog posts need to be original written pieces of content. In addition, incorporating one or two unique long tail keywords into the content so it flows naturally, helps.
The wrong way to use blog posts is to overly use repeating phrases, keywords, and poorly written content. No one is going to remain on your blog post page for long, if the content does not make sense or if it is not relevant to their initial search. Whenever someone back-clicks, or closes your page after only being on it for a few seconds, it actually hurts your rankings with search engines.
In addition to these two methods, there are others that you can use to guarantee your website is being updated on a regular basis. To learn more about other methods or the latest responsive web designs, contact C-Seven today at 416-800-0682.