Google Analytics is a great tool to analyze what your traffic does when they get to your website, but there is so much data it is a bit like drinking from a firehose.
The following are the areas which we recommend looking at first...
- Where your visitors are from - Is half your traffic coming from Russia? We hear that more often than you would think.
- What the bounce rate is from those visitors - Bounce rate signifies the percentage of people who visit one page and leave. You want to look at the bounce rate of your local traffic as that is who you are likely catering too. This will often be a lower bounce rate than your overall bounce rate.
- How long do they spend on your site - These are good indicators if people are actually interested in what you have to present to them. See what % of your site is actually on there for more than 10 seconds. The
- What content they are looking at - With the decline of attention spans like our previous article, you have a limited time frame to capture a user's attention. See what content is being seen and what is not can help decide.
- Are they converting? Analytics lets you setup goals (i.e filling out a form, making a purchase, reading a blog, etc)
Don’t have time to figure this out? Get in touch with us to see how we can analyze this for you and come up with a strategy to improve the statistics and usability of your site.
Thanks for reading.