Being successful on the web means more than having a great site

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Today, being truly successful on the web means more than having a nice-looking, functional site, though that aspect is still very important.

Taking advantage of online tools like Facebook, Twitter and LinkedIn connections and other social media services can help build your business faster than just a website ever could.

Your site should work with your social media efforts, backing up the things you're promoting, serving as the 'nerve center' of your online presence.

If you have a new service available or a special limited offer or a new contest, promote it on Facebook and Twitter, but be sure to monitor user engagement and respond to questions and comments. ENGAGE your readers, don't just write your post and walk away from it.

Encourage your readers to check out your site for more information, you'd be surprised at the traffic increase over time.

Not sure where to begin with social media? Try hiring a professional to help get you started. Most social media experts will combine their knowledge of how these sites work along with providing tailored content writing services and helping engage readers.

Combine your traditional website with a strong social media campaign to experience some great results!