Have you ever visited a website and been utterly captivated by the photo choices they've made? Have you ever undertaken a search through stock photos sites and wondered why the search results didn't look half as impactful as the photos from a certain site?
The reason, is the use of custom photography. Absolutely nothing works better for your site, advertisements, tradeshow booths or other marketing collateral than custom photography from a professional photgrapher.
Photographs are a very powerful and effective means of conveying your message. They're usually the first thing a visitor to your site will pay attention to and it's important to use appropriate photography to get your message across quickly before you lose the visitor's attention.
Have you ever visited a site with a photo, then a few days later you see that same photo on someone else's website? That's no way to stand out from your competition. With custom photography, you're calling on the experience of a professional photographer that can cater to the unique needs, services and products of your business. From product shots, to photos that capture your subject matter, to team headshots, it's always a pleasure to come across a site with great photography that people won't see anywhere else.
Next time, we'll discuss the importance of working with a professional web copywriter, which, when combined with the work of an experienced photographer, will help take your marketing to a level many businesses never reach and leave an impact on your visitors that will keep them coming back to you over your competition.