Tips for selling your products and services without really selling
Writing and scheduling regular content updates - blogs, page content updates, etc. about your area of expertise can help present you as an expert in your field.
Appropriate website content
Fresh, educational and relevant content on your website encourages potential customers that you know what you’re doing and that you’re active in your industry, making it easier for them to decide to contact you vs. a competitors website that has nothing but static, outdated content.
This is a great way to capitalize on recent successes (latest work, how you helped someone do something, etc).
Industry insights and expertise
Have some insight about your industry? A new development like lower interest rates or prime real estate locations for starter families in the area? Post about it. Have social media? Post about it there too while linking back to your site, encouraging visitors to look through your other services and products and contact you for more information
And always end your scheduled articles with an option for the reader to contact you, via phone, email or filling out a contact form on your website.