Stock photo sites like iStock, Fotolia and Shutterstock are a great resource to rely on if you’re looking for professionally taken and affordable images for your website.
A huge drawback is that the more an image gets downloaded, the higher up in stock search results it will appear. Sure, that’s great and makes searching much faster, until you visit another website and see the SAME image being used that you just purchased.
A top trend for 2018 will most certainly be the use of custom photography wherever you can.
What does that mean? There are a couple of ways to approach custom photos. First, you can do them yourself inhouse with the camera on your phone - not the best idea sometimes because you still have to consider cropping, photo retouching, and other important elements.
What do we recommend for website photography?
The best thing to do - hire a professional. Professional photographers are an excellent way to capture the essence of your business in photography and video - as the saying goes, a picture is worth a thousand words.
A professional will not only sit down with you and discuss your needs, they’ll guide you through the shoots, provide options and will be there for all of your retouching needs, making sure you get the best visuals possible, helping you stand out from the crowd and your competitors.
Do you need help with your website imagery? Contact us today, we can help!