The Benefits of Online Reviews

Date: April 4, 2018 Author: Jason Categories: Consulting | How To Reach Your Customers | Important Information | Online Marketing | The Latest
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Customers do their research

Many times, before choosing a service provider or product to purchase, a potential customer will do an online search for you, either directly on Google or on one of the countless review sites out there.

Therefore, having positive reviews (4 or 5 stars) from previous and current customers is incredibly helpful and will assist in convincing that potential customer to choose you instead of moving on to another provider or product.

Online Review Tools

There are many different tools and methods to generate ratings and reviews.

Free tools include Google My Business, Facebook, Yelp, Amazon (if you’re selling online), Twitter, TripAdvisor, Glassdoor and of course your own website!

So, if you’ve just wrapped up a project and the client is happy, ask them for a review or testimonial. Guide them to your Google My Business, Facebook, Yelp or page to make it easier for them. A good client will gladly leave you a positive review, encouraging others to choose your services over a competitor.

Once you’ve got a review up, make sure you leave a reply where possible, to let people know you actively engage with your customers.

Paid options like the popular Nearby Now, offer services like geo-targeting and real-time reporting. Some paid options also localized SEO benefits, helping generate more local leads.

Generating positive online reviews will, in the long run, improve the appeal of your business and generate more leads. Do you need help setting up reviews and testimonials? Contact us today for some help!